More people now ask ChatGPT, Gemini or Google’s AI Overviews for recommendations instead of scrolling through search results. If AI tools don’t know your brand, you’re invisible in those answers.
AEO (Answer Engine Optimisation) improves how AI assistants understand and recommend your business. GEO (Generative Engine Optimisation) focuses on getting your pages cited in Google’s AI Overviews.
Both start with the same basics: accurate information about your business across the web, clear answer-style content and mentions on trusted sites. An AI visibility audit shows you where you stand today.
Book a free AI audit to see how this applies to your business.