Zapier is the easiest to learn and has the most ready-made integrations. It suits simple workflows and small teams, but costs rise quickly with volume.
Make is more visual and flexible, handles branching logic well and is usually cheaper for medium volumes. It’s our default for most growing businesses.
n8n can be self-hosted, which gives you full control of your data and very low running costs at high volume. It suits teams with sensitive data or heavy automation needs. The right choice depends on volume, budget and data requirements, not on which tool is most popular.
Book a free AI audit to see how this applies to your business.